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"I am my own brand - creating a personal brand through environmental design" online mentoring program


"I am My Own Brand - Building a Personal Brand through Environmental Design" online mentoring program is derived from environmental psychology knowledge and understanding of human behavior.

The goal of the mentoring plan is to turn the passive "environment victim" mentality into an "active" action to design an environment suitable for one's own benefit and self-confidence.


Whether in life, work, or study, each of us is the center of our own environment, while others are the center of their own environment.

At the same time, we are also one of the elements in each other's environments and will influence each other. However, due to different positions and angles, we are prone to inconsistency or feeling misunderstood or disrespected.

This learning program mainly aims to help participants better understand the elements that create their living, learning, and working environments from an environmental psychology perspective, so that each participant can actively create a more suitable environment for themselves, allow themselves to recognize the boundaries between "me" and "others", break through the "one size fits all" mindset, and further understand themselves and others, with the goal of improving self-confidence and persuasiveness.


By understanding the exact factors that create the environment and analyzing how each factor affects your mindset, behavior, learning outcomes, and work efficiency, as a participant, you can learn how to maximize the positive factors and minimize the negative ones to better develop your potential, regardless of what your goal is.


By understanding how all these elements interact in one's environment, you can become the designer of your own environment and become your own personal brand. 


Combine theoretical knowledge, personal practice and community support to make "knowing" become "doing"


Learn (invest) once, use (return) for a lifetime



Suitable for

those who hope to

What should participants expect

The mentoring program functions on the basis “Teach people how to fish, don't give them fish” and it is aimed to equip participants with tools and ways of engaging with the tools so that they can further implement it in the future for any other goals that they want to achieve. It will under no circumstance give any magic solutions that will replace individual effort.

Group discussion session's schedule


10 min - Ice - Breaker 

35 min - Knowledge Sharing

65 min - Group Discussions 

10 min - Summary/ Q&A 


re-examine themselves and enhance their confidence


explore more personal competitive advantages


improve their abilities and persuasiveness


change their stereotypes about sales


broaden their perspective


or any other individuals from different backgrounds who are interested in enhancing creativity and happiness, improving work efficiency, reducing anxiety, and becoming a more confident adult

Why design this mentoring program?


Many people don't have a clear understanding or definition of the elements that create an environment and how each element might influence their own behavior, mindset, learning outcome, work productivity etc. For ths reason, as soon as something doesn't go as you might expect it, you might start blaming yourself or doubting your own abilities, instead of trying to anazlyze what happened, what was in and out of your control and how could you improve next time, so as to grow further.


Instead, the first thing you may do is to embrace the “I am a failure” mindset and stop trying or enter a learned helplessness state This state in return reduces your creativity, creates anxiety and other associated negative emotions that could even lead to depression. However, everything can be changed by understanding how different environmental elements are influencing human behavior and taking action. This way, every participant can become their own brand and radiate with confidence.

Aim of the program

From an environmental psychology perspective, helping participants get a better understanding of the elements that create their living, learning and working environments, so that you can proactively create an environment that is more suitable for them.

By understanding what are the exact elements that create an environment and analyzing how each influences their mindset, behavior, learning outcome and work productivity, you get to learn how to maximize the elements with a positive influence and minimize those with a more negative influence to better develop your own potential, regardless of what your aim is, thus become your own brand.

Together at the Top
Person Looking At Board

Learning Outcomes

l  Mastery over the use of the “Me and my environment” Canvas, better understanding of environmental elements that facilitate procrastination, reduced levels of anxiety by learning to take control over your immediate environment.


l  Better understanding of the elements that create an environment and how each element influences individual mindset and behavior beyond a “one-size-fits-all” approach, which will allow you to create living, working and learning environments more suitable for your individual needs


l  Learn to actively listen to others in the support group without judging, so that you can create more meaningful relationships with people around you


l  Increased level of self-confidence over your ability to deal with any challenging situations in your life (this outcome is heavily dependent on your individual effort and circumstances), thus become your own brand

Mentoring Program Schedule


Image by Ahmed Zayan

Week 1: Inner Motivation

Analyze the elements that make up the environment


1、Understand the perspective of environmental psychology on work efficiency and driving force

2、Master the tools to be used in the guidance plan

3、Setting SMARTER goals as an exercise for self-exploration


  • Participants introduce themselves in the group and set a goal that they would want to achieve during the mentoring program

  • Participants get access to the "Boost your self-confidence" learning material and go through it individually at their own convenience

  • Participants take part in the first group call session to get to know each other better (each participant shares thoughts on the learning materials they've watched and challenges that they feel hey have encountered in overcoming their  procrastination; the mentor will provide individual feedback to all participants)

Image by Jorge Gonzalez

Week 3: Overcoming Barriers

Understanding how to respond to the impact of different environmental elements


1、Learn to politely refuse requests from others 

2、Learn how to choose whose advice to listen to 

3、Analyze the environmental elements that most affect one's behavior in one's own environment


  • Participants share in the group their progress, give each other suggestions and encouragements. 

  • Participants ask questions in the group if additional support is needed. 

  • Participants take part in the second/third group call session to discuss progress and challenges faced. Participants give each other additional suggestions; mentor provides individual feedback to all participants along with suggestions for further progress

Image by Nick Grappone

Week 5: Breaking Stereotypes

Discovering individual potential and increasing self-confidence

1、Redefine the understanding of "sales" and identify scenarios where one has unconsciously done sales; relationship between "sales" and personal brand. 

2、Further understand personal strengths and weaknesses, and rationally examine oneself 

3、Explore the sources of lack of confidence and how to deal with them

Image by Tim Trad

Week 7: Overcoming fears

Overcoming the fear of rejection and distinguishing between "rational" and "emotional" selves


1、Understand the psychological reasons behind rejection 

2、Learn to break away from "emotional" judgments and break through the belief that "others do not value me" 

3、Learn to transform rejection from fear to opportunity

Image by Lauren Mancke

Week 2: Progress & Adjustments

Analyze the relationship between Environment and Behavior and mentality


1、Understand the impact of certain environmental elements (mobile phones, media, people) on behavior, such as anxiety, depression, etc

2、Understanding the relationship between social media and depression

3、Understand how to improve one's work efficiency through systematic thinking


  • Participants share in the group their progress, give each other suggestions and encouragements. 

  • Participants ask questions in the group if additional support is needed. 

  • Participants take part in the second/third group call session to discuss progress and challenges faced. Participants give each other additional suggestions; mentor provides individual feedback to all participants along with suggestions for further progress

Image by Guille Álvarez

Week 4: Mid-way Accomplishment

Rethinking oneself and celebrating one's growth


1、Analyze one's progress in self exploration and take improvement measures 

2、Recap learning outcomes, Set plan for the second half of the mentoring program 

3、Learn to celebrate the growth process


  • Participants share in the group their progress and achievements thoughout the mentoring program 

  • Participants get additional feedback for further progress where needed 

  • Participants take part in the fourth group call session to share their overall feeling about their participation in the mentoring program, as well as the  changes that they will implement in their daily lives following the participation in the mentoring program

Image by Dariusz Sankowski

Week 6: Understanding the Other

Master the connection between one's own brand, service, product advantages, and customer needs, and examine oneself through the eyes of others


1、Learn to gain insight into the "other's"  psychological needs 

2、Learn to analyze the advantages of one's own brand from multiple dimensions 

3、The difference between the positions of "others" and "me" and how to combine them

Image by Rob Wicks

Week 8: Bulletproof persuasiveness

Dealing with rejections and enhancing one's persuasiveness


1、Learn to listen and create more meaningful relationships 

2、Learn to turn the dissatisfaction of "the other" into a competitive advantage for one's own brand 

3、Learn to view negative feedback as opportunities rather than mistakes and failures, and establish long-term relationships with the other party

Why structure the program as it is?


The first session is meant to create a social support network and also commitment from the participants that they are going to achieve their goal. By using the goal tools to set the goal by themselves, participants take ownership of their goal setting and inner motivation is activated. They also get to practice the method and become more fluent in using it for the future.

The second session aims to help participants adjust their goals according to their own schedule and have a realistic approach to setting their goals (e.g. losing 10 kg in one week is not only unrealistic, but it's also not healthy and the mentoring program will not support such behaviors)

The third session is meant to help participants make any adjustments needed based on their progress and challenges encountered.

The fourth session is meant to celebrate all the effort that participants put in so that they can acknowledge that it is only their effort that will help them achieve even more, but also see that they are capable of achieving. By this point, participants would have learned to have a more realistic approach on how to set goals, but also how the environments in which they live influences their behavior and ultimately, goal setting. In reality, goal setting is just an approach for observing one's relationship with the environments in which they live, learn and work.

After having a more comprehensive understanding of how different environmental elements can influence personal behavior, the fifth session's aim is to help participants break stereotypes. Many people consider sales as a profession, but in reality, sales is a skill that every one of us has, and we just haven't realized it yet. Whether one considers oneself a salesperson or not is related to one's understanding of one's own value and level of confidence, which are important parts of a successful personal brand. Refreshing one's self-awareness will allow oneself to discover a different self and exert greater advantages, thus strengthen one's personal brand.

In the sixth session the focus is on the other because self-confidence is built in relationship with others. Regardless of what our personal brand is, we actually enjoy helping others and sharing what we think is good, e.g. "follow my lead and you can achieve success". Many people are willing to share their experiences and gain recognition from others. However, an individual's need for recognition may not necessarily be consistent with the needs of others, making it easy for inconsistencies and communication problems to arise in the middle. A healthy relationship is when the value one wants to share matches the needs of the other party, and this art can be learned.

In the seventh session aims to help participants reflect on their fears of rejection. Whether at work or life, many people view rejection as a form of personal attack, rather than as a way of 'the other party expressing their different needs'. Because of this, one's self-esteem is easily negatively affected. Therefore, it is important to clearly distinguish between "rational" and "emotional" selves. This not only helps to improve our understanding of ourselves, but also allows us to further understand the needs of others and how we can combine, making both parties achieve mutual benefit and feeling respected.

​In the eigth session the focus is on further strengthening individual confidence and persuasiveness. Most of the time, we prioritize our own needs, and when others refuse, our first reaction is anger, feeling that others do not respect or value our efforts. What we don't realize is that rejection is also the freedom of others to express different needs than ours. Our anger is a manifestation of our own lack of respect for the freedom of other people's choices. However, this is a situation that can be improved by learning to listen to each other and communicating more meaningfully.

Join Us


by scanning tthe QR Code and placing an order on Wedian. For any other means of registration, please "Get in touch".

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