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Adina Deacu​

邱天美

USING ENVIRONMENTAL PSYCHOLOGY PRINCIPLES TO SOLVE SOCIAL ISSUES AND CREATE VALUE IN A FINANCIALLY SUSTAINABLE WAY

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Hello

Here's a bit about who I am & what I do

I’m an environmental psychology researcher, educator, urban planner, and social entrepreneur whose work bridges systems thinking, trauma-informed research, and regenerative design. I hold an MSc in Environmental Psychology from the University of Surrey and a BA+MA in Urban Planning and Design from the Ion Mincu University of Architecture and Urbanism. I am currently a Klaus Töpfer Sustainability Fellow at the Research Institute for Sustainability (RIFS) in Potsdam, where I explore how redefining “business” as “an entity that solves social issues and creates social value in a financially sustainable way” can help cities, economies, and communities become more inclusive.

As the founder of Tianmei’s World Academy—a decentralized “network of classrooms” and cross-cultural, cross-disciplinary learning platform—I apply environmental psychology to nurture inclusive, healing environments. With 10+ years’ cross-functional experience (sustainability, architecture, sales, marketing, customer service, IT, operations), my work integrates urban planning, social entrepreneurship, education, and mental health.

 

I am currently writing my first book, Beyond Profit: Redefining Business for a Regenerative Future.

(Some of the) Projects I am currently working on

Paper Diary

Book: Beyond Profit: Redefining Business for a Regenerative Future

Black Headphones

Podcast: Rehumanizing Profit

Lanterns

Mentoring: The Calina Deacu Fellowship

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Academic Work

2013

CHwB

Gjirokaster, Albania

Trails of Antigonea - Tourism Strategy

2014

Sendzimir Foundation

Krakow, Poland

"Sustainable Stormwater Management in Krakow.

Case Study: Magnolia Neighbourhood"

"Development Strategy for the Wawelska Food Cooperative"

2014

English Heritage

Guildford, UK

"Study into the effectiveness of English Heritage characterization workshops"

2014 - 2019

University of Surrey

Guildford, UK

"The influence stressful wayfinding experience has on intention to return to a venue (dissertation)"

'Coworking Space Diagnostic Report: The disadvantage of open floor offices"

"Coworking Space Design Report: Increasing productivity at the work place"

2018

NIAIU

Warsaw, Poland

"Understanding Space Meaning and its Role in Conflict Resolution"

2018 - 2021

Tianmei's World Academy

China

"Using environmental psychology theories to redefine where and how learning happens"

"Learning through play: The role of public space in facilitating meaningful learning experiences"

For more, please check my ORCiD page.

Talks | Interviews | Articles

Talks & Interviews

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TEDxQDU

(2017)

The Child Within (CH)

Qingdao, China

The self that didn't grow up (CH)

Qingdao, China

TEDxYanerdao

(2018)

Understanding the self through Environmental Psychology (CH)

Qingdao, China

TEDxErZhong

(2020)

The life mission facing death

4 times brings (CH)

Qingdao, China

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TEDxFuxingPark

(2021)

Why should you live your life as an experiment

Shanghai, China

Why should you live your life like an experiment (EN)

Shanghai, China

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TEDxWumaStreet

(2023)

3 ways to update our mindsets in the face of uncertainty (CH)

Wenzhou, China

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TEDxTianshanPark

(2023)

Why should you live your life as an experiment

Shanghai, China

How Curiosity can help you build meaningful relationships (EN)

Shanghai, China

TEDxMalvern

(2024)

Why Everyone Needs an Entrepreneurial Mindse (EN)

Qingdao, China

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1 Planet,1 Future 

(2023)

Why should you live your life as an experiment

Shanghai, China

Interview about my work in China (CH)

Shanghai, China

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RUDO

(2017)

The use of environmental psychology in real life (CH)

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QD Fashion

(2019)

What does Tianmei's World Academy do?

Jianwen

(2018)

Environmental Psychology applied to the classroom

What is Environmental Psychology (CH)

Qingdao, China

Tianmei's World Academy (2019)

Tianmei's World Academy's Mission

Documentary about the foundation of Tianmei's World Academy (EN)

Qingdao, China

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Previous Guest Interviews

(more to be updated)

Past Talks / Lectures / Webinars

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Environmental Psychology for designers

Workspace (2020)

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How to create environments to boost productivity

Campfire (2021)

Certificates & Acknowledgements obtained

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