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Rehumanizing Profit
Rehumanizing Profit is a podcast about redefining the purpose of business — from extracting value to regenerating life.
Hosted by Adina-Iuliana Deacu — environmental psychologist, systems thinker, and founder of Tianmei’s World Academy, a decentralized “network of classrooms” cross-cultural, cross-cultural educational platform — the series explores how we can build economies that heal rather than harm. Each episode features deep conversations with entrepreneurs, thinkers, and changemakers who are daring to imagine a world beyond profit — where human dignity, ecological balance, and collective well-being guide the way we work and live.
Drawing from Adina’s ongoing research at the Research Institute for Sustainability at GFZ and her forthcoming book Beyond Profit: Redefining Business for a Regenerative Future, Rehumanizing Profit invites listeners to question inherited economic myths and rediscover business as a deeply human practice — one capable of restoring trust, community, and meaning in a fractured world.
The podcast is currently in process of recording, so make sure to subscribe on Spotify to get notifications as soon as new episodes are out.
Join us as we ask
– What does it mean to design enterprises that heal trauma, regenerate ecosystems and create wealth and well-being for everyone?
– How can leadership evolve from domination to care?
– What would an economy look like if it functioned only as an outcome of meaningful human exchanges?
Subscribe now to receive new episodes and behind-the-scenes reflections from the Beyond Profit journey as soon as they will become available.
